Commerce Strategy & Systems
Every commerce business hits a moment where complexity outpaces clarity.So does every business making consequential bets on AI, architecture, and the systems that connect them.That's where we come in.
Talaria Digital works with companies navigating growth, technology change, or strategic inflection — bringing pattern recognition and hard-won experience to situations where the path forward isn’t obvious.
The moment you need us looks like one of these.
Commerce complexity doesn’t announce itself. It accumulates — until suddenly the platform that worked fine is a bottleneck, or the tech stack is outpacing the team, or growth is exposing decisions made three years ago.
→ You’re replatforming and need someone who’s seen this before
→ Your systems don’t talk to each other the way your business needs them to
→ You’re launching marketplace or subscription capabilities
→ A project has stalled and no one can tell you why
→ You’re evaluating AI and agentic commerce, and need a grounded perspective
→ Something is quietly wrong and you need someone to name it
What We Do
Commerce Strategy
Platform selection, roadmap development, and the hard conversations about what your business actually needs
Systems Integration
ERPs, PIMs, WMSs, CRMs — making the stack work together so the business can move.
Subscription & Complex Commerce
Recurring revenue models, marketplace buildouts, and commerce patterns that don’t fit the default playbook.
Platform Implementation
Shopify, BigCommerce, VTEX, Magento, Mirakl — with a bias toward what works over what’s trending.
Commerce Diagnostics
When something’s wrong and you need someone to find it, name it, and tell you what to do about it.
AI & Agentic Commerce
Grounded guidance on what AI actually does (and doesn’t) change for commerce operations today.
30 years building. 15 years in commerce. Pattern recognition you can't fake.
Dan Goodfriend has worked in virtually every commerce context that exists — boutique agencies, enterprise retail, marketplace platforms, and complex system integrations — with clients including Nestlé, Warner Brothers, and Hearst Magazines.
The value isn’t a list of platforms mastered. It’s knowing which questions to ask before anyone starts building anything.
You don't need more options. You need a clearer picture.
Let’s talk about where your business is and where it needs to go.